Skyscapelive.com – Being creative is no longer a necessity, but a necessity that every property agent needs to have. Creativity is needed in selling property on digital platforms and creating promotional content. This is a strategy that you must master in promoting housing. Content marketing is the key to promoting the property.
The saying “content marketing is king” is a true statement these days. This is because interesting marketing content can attract the attention of clients and can turn them into leads.
Today there is a lot of marketing content scattered on social media. This phenomenon causes an explosion of information, so that sometimes it makes many people confused about which content to rely on. Your job as a property agent is to stay focused on creating unique, creative and educational property marketing content.
Content Marketing Ideas To Sell Property
Here are content marketing ideas for selling property that you can apply:
1. Your portfolio and success in selling properties!
You can start compiling a portfolio while you are a property agent. You can start publishing the number of projects you have successfully sold and the number of clients you have worked with. Also inform how many days you have successfully sold the property.
2. Testimonials from past clients
Content marketing is a successful trick for selling property online. One strategy you can do is collect various reviews or testimonials from your previous customers. Ask previous clients to share their experiences while being served by you when looking for a dream property.
3. Information about the development potential of an area
You can create content about the potential of an area. For example, whether the area will be built with access to modern transportation. This will invite interested clients to contact you. Inform also the potential increase in property prices in the area after 5-10 years. This could be a consideration for clients to buy property as an investment.
4. Ideal Property Games Content
You can create property games content with the title “dream property”. Later you can compare the 2 different properties that your followers on Instagram have to choose from. For example, you are comparing a 1-storey and 2-storey house or a minimalist versus an industrialist house.
5. Online Open House content
Have you ever watched a property open house show on TV? So, you can adapt this into marketing content on social media, you know! You can make an appointment with the developer or home owner to cover the contents of the house being sold. This could be interesting open house content. You can invite homeowners for a room tour.
Eits, after you upload promotional material to social media, don’t forget to provide hashtags in the caption. Hashtags will make it easier for others to find property-related posts that you upload to social media.
So, that’s all Pins, some marketing content ideas for selling property so that your business can be more optimal. Creating content marketing is an easy job, but you have to stay creative to maintain the quality of the content you produce.